Views:27 Author:Site Editor Publish Time: 2018-09-10 Origin:Site
On May 16, 2015, the state council issued the guidance on advancing international production capacity and equipment manufacturing cooperation, which put forward the "go out" strategy of 12 key industries, including the automobile industry, and promoted the export of domestic large passenger cars, heavy trucks, small passenger cars and light passenger cars.
As a leading company in the bus industry in China and even in the world, yutong has been aware of the huge potential of the overseas market as early as 2000, and invested huge manpower and material resources to conduct detailed research on the overseas target market. In 2005, yutong took the lead in establishing the overseas Marketing Department in the industry.
Among them, Latin America is the overseas key market of yutong bus. In 2003, yutong entered this market and developed it as a strategic task.
Thanks to the trade cooperation agreement signed by the two governments in 2004, the first batch of 12 luxury tourist buses of yutong entered the Cuban market in 2005 and officially opened the door to the Cuban market.
In April of the same year, the company obtained 200 buses and 200 sets of spare parts from Cuba, with a total sales volume of 240 million yuan, which set a record of the largest number of single batches of Chinese passenger cars exported and the highest sales volume at that time.
In 2006, yutong received another 630 orders from Cuba, and another 5,400 orders worth $370 million from Cuba in 2007.
By 2016, more than 6,000 passenger coaches have been exported to Cuba, including urban buses, long-distance passenger vehicles, labor vehicles, school buses and tourist vehicles, with a market share of 99.9% in Cuba.
In Cuba, yutong is not only a bus provider, but also a synonym for bus in Cuban people's mind.
The impact from 12 vehicles to 99.9% of the market share is also a strong endorsement of yutong's presence throughout Latin America.
In Uruguay, yutong has gradually occupied about 90% of the market share, and has a high market share in venezuela, Chile, Peru and other countries.
In 2014, yutong signed an agreement with the ministry of transportation of venezuela to build an annual assembly plant of 3,600 large and medium passenger cars. The agreement was designed according to the most advanced production technology, with a total investment of 278 million us dollars.
In 2015, yutong exported 7,218 passenger cars, of which 2,761 were exported in Latin America, accounting for 66.02% of China's total exports of large and medium-sized passenger cars.
By the end of 2015, yutong had sold more than 41,000 large and medium-sized passenger cars in its overseas market, and yutong's total export volume in the Latin American market had exceeded 17,000, accounting for 53.8 percent of China's total exports of large and medium-sized passenger cars.
Globally, yutong has been exported to more than 30 countries and regions such as Cuba, venezuela, Russia and Israel in batches. The sales volume of large and medium-sized passenger cars has been ranked first in the world for five consecutive years, becoming a force that cannot be ignored in the international passenger car market.